New at BFC
Lip + Cheek Stick | Annatto
Smoky Mauve Tone
Slide this Lip + Cheek Stick across skin for a fierce, buildable flush that blends like a dream. The lightweight balm texture glides onto skin and lips, adding soft radiance while remaining comfortable, smooth, and easy to blend for quick, on-the-go application. Bold yet wearable, it melts into lips and cheeks, giving color that stays vibrant, fresh, and ready for every move you make. That’s beauty for certain.
- Multi-Use Power: One stick delivers intense, buildable color for both lips and cheeks.
- Bold, Creamy Formula: Glides effortlessly, blends seamlessly, and delivers a second-skin finish.
- Energizing Ingredients: Apple and grapefruit extracts help maintain a fresh, vibrant look.
- Hydration Boost: Hydrolyzed sodium hyaluronate locks in moisture for all-day softness.
- Compact & Ready: Perfect for on-the-go application and quick touch-ups.
Annatto hits with a smoky mauve tone that transforms lips and cheeks into a statement.
Buildable Intensity
Made as a collaboration with Allure Beauty Box editors for their members and BFC customers, this palette delivers effortless beauty with a range of looks that work for every occasion.
Formulated with skin-loving ingredients for a smooth application and long-lasting wear + enriched with silica to control shine and vitamin E to nourish & protect. Free of parabens and full of confidence, whether you’re stepping out in the sun or turning up the heat after dark. That's beauty for certain.
Soft to Sculpted features five shades:
- Sand — light golden shimmer, ideal for brightening or soft sculpting
- Clay — medium beige shimmer, a buildable base contour
- Stone — soft taupe matte, versatile for contour or bronzing
- Spice — rich neutral brown matte, deepens cheekbones or jawline
- Mocha — deep brown matte, perfect for dramatic definition or darker skin tones
Tubing Formula
Bold. Buildable. Long-lasting.
This tubing brow gel was made to grip and hold. It delivers clear, weightless control that lifts every hair and keeps your brows looking fresh throughout the day. From first swipe to last call, this formula flexes with you without flaking. That's beauty for certain.
bfc / lips
shop luxe textures and saucy shades: from ultra-matte to high-gloss
BFC / Face
shop hydrating, skin-softening primer and creamy, lightweight blushers & highlighters
BFC / Eyes
shop easy-glide eyeliners, volumizing mascara, & 100% synthetic lashes
Let customers speak for us
I have been using this mascara for years now. i have purchased several times. I have tried others but I always go back!
BEST AND ONLY- THERE IS NO OTHER LIKE... I HAVE TRIED SO MANY TO TRY AND REPLACE THIS
I absolutely LOVE this blush! The color is stunning, it blends beautifully, and it’s been my summer go to.
I got the siren and I absolutely love this it feels really good going on my lips it's a little thick but it's not tacky it's very smooth and I like that it's buildable because if I just want a little tint I'll just use one swipe but if I wanted a little darker I'll go two or three shades and it looks really nice.
i wait day by day for this to be back in stock i am on the last dregs scraping the bottom
Another Ipsy user who needs their fix!!
I got this in my ipsy bag and immediately fell in love. It gives the perfect amount of hold without being crunchy and I love the fluffy brow look it gives. I’m devastated that it’s sold out because I ran out and my brows haven’t been looking as good since. I check almost daily to see if it’s back in stock!
I got this brow gel in my ipsy bag a couple months ago and it is a complete game changer for me. it doesn’t leave weird white cast or dry sticky. it lays my brows down exactly how i want them and the way i do them with this almost gives a laminated effect without all the trouble i’ve had with other gels. i’ve been looking for it everywhere and im starting to have to ration what i have left! hopefully comes back in stock soon.
I love this brow gel!! Can’t live without it. Hope they get it back in stock, because I’m almost out. It holds better than anything I’ve ever used, without being sticky. And so much easier to apply than others, plus the awesome double sided wand that has TWO brushes on one end. This design and gel are perfect.
Love this product, I’ve tried a few different brow gels but this one is soo good and holds my eyebrows down. Especially the comb it comes with is a game changer!
Love! Three separate friends have bought this because they loved it after trying mine! The deep brown is the perfect shade - perfect brown and very versatile- build up for evening easily. Love these
IM SO HAPPY I FOUND THIS PRODUCT.
IT WORK LIKE NOTHING I HAVE USED BEFORE GIVING ME THE RESULTS I WAS LOOKING FOR MY EYEBROWS
The mascara enhances the length of my lashes, eliminating the need for a lash curler, as it creates the appearance of beautifully curled lashes.
Love how glossy this is
It gets every hair and makes my brows look perfect and defined. The bristles are so good for precise styling. It literally lasts all day and there are zeeero flakes. It’s so strong and really gives GORGEOUS brows
