New at BFC
Buildable Intensity
Made as a collaboration with Allure Beauty Box editors for their members and BFC customers, this palette delivers effortless beauty with a range of looks that work for every occasion.
Formulated with skin-loving ingredients for a smooth application and long-lasting wear + enriched with silica to control shine and vitamin E to nourish & protect. Free of parabens and full of confidence, whether you’re stepping out in the sun or turning up the heat after dark. That's beauty for certain.
Soft to Sculpted features five shades:
- Sand — light golden shimmer, ideal for brightening or soft sculpting
- Clay — medium beige shimmer, a buildable base contour
- Stone — soft taupe matte, versatile for contour or bronzing
- Spice — rich neutral brown matte, deepens cheekbones or jawline
- Mocha — deep brown matte, perfect for dramatic definition or darker skin tones
bfc / lips
shop luxe textures and saucy shades: from ultra-matte to high-gloss
BFC / Face
shop hydrating, skin-softening primer and creamy, lightweight blushers & highlighters
BFC / Eyes
shop easy-glide eyeliners, volumizing mascara, & 100% synthetic lashes
Let customers speak for us
Love this product and have repurchased it several times. I always go back to it.
I got this in an Allure Beauty Box and am OBSESSED. The perfect amount of gloss, shine and glitter ✨ I bought one of the rose tinted ones as well because I loved this one so much. As soon as I run out I'll be ordering more.
This is my absolute favorite! Great feel on my lips and nice subtle color with the shine. Keeps me moisturized.
This is my favorite mascara ever!! My only complaint is that it isn’t always in stock
I wore these false lashes for my wedding, and they exceeded all my expectations. They were lightweight and comfortable, which was so important since I had them on for hours. The style was the perfect balance of dramatic and natural—just enough volume and length to make my eyes pop in photos without looking overdone.
Application was surprisingly easy, even for someone who doesn’t wear false lashes often. The band was flexible and blended seamlessly with my lash line, giving that effortless look I wanted.
What impressed me most was their durability. They stayed in place through happy tears, a long ceremony, and hours of dancing. Removal was also painless, which I appreciated after a long day.
If you’re looking for lashes that deliver comfort, beauty, and reliability, I highly recommend these for any special occasion. They made me feel so confident and beautiful on my big day!
These lashes are so easy to apply and are the perfect shape for my almond, hooded eyes. Highly recommend!
I’m obsessed with this gloss! It’s perfectly shiny and isn’t sticky at all. I’ve gifted it to a friend and they love it as well.
I love the lip gloss. It actually softens my lips while giving me a glossy look, which I like.
So soothing and creamy. But it’s a gloss which is not sticky. Just enough color. And I love it.
The pigment is insane—just one swipe and my lips are poppin’! It feels super smooth and not sticky at all, which is a big win in my book. The color range is gorgeous, too—I’ve already bought every shade avail and can’t get enough! If you’re looking for a high-pigment, high-shine lip that that keeps your lips feeling soft and hydrated, this is the one! Total game-changer!! 🌟🧡
SO GOOOD The formula glides on so smoothly, and the color payoff is incredible. This liner stays put all day, keeping my lips looking fabulous from morning to night. It’s a must-have in my makeup routine!!
Love these! So creamy and smooth. Plus they fit in my little purse for a night out.
Persimmon is my favorite eyeliner. I prefer to use it as A lip liner instead of an eyeliner. It gives Me the perfect roast gold nude shade!
